Living
within
an
experience
Based in
NYC and Seoul
Visual journal of creative and entrepreneur Erica Choi
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October 2024 Favorites
October 2024 Favorites
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Featured: Supereggโs โ(Infinite) Layers Lip Care
Our newest innovation, Infinite Layers, is a lip solution designed to cocoon delicate skin. Its lightweight formula promises comfortable wear, ensuring lips remain nourished. I love applying it as needed throughout the day or layering it generously as a mask before bedtime for optimal results.
The name reflects our journey and how our understanding of the world grows richer through various encounters or layers, broadening our perspective. Exploring oneself leads to self-discovery, and I hope this product reminds you of that journey. We are made up of infinite layers, each adding depth to the rich tapestry of our lives.
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Creative & Entrepreneur
Erica Choi is an NYC-based creative director, licensed esthetician, and founder of Superegg.
Egg Canvas is her visual journal exploring lifestyle stories encompassing fashion, beauty, hospitality, and travel. Through her work, she aims to inspire, be inspired, and find beauty in life's subtle moments.
* W Magazine Beauty Notes: Erica Choiโs Beauty Routine Has Always Called for Eggs
More In The Press
* Supereggโs newest innovation: Pure Transparency Treatment Essence
